Case Studies
Media Training
- B3 Communications conducted media training for publicly held enterprise software company, Evolve, to prepare new executive spokespeople for a major product launch. Learn More
Media Relations
- B3 Communications implemented an aggressive media relations program for publicly held enterprise software company, Documentum, to establish the company as the emerging leader in the rapidly growing Enterprise Content Management market. Learn More
Branding & Positioning
- B3 Communications developed brand awareness for Cognitiative, a management and marketing strategies consulting firm, and positioned the company’s founder and CEO as a driving force and expert in the industry. Learn More
Competitive Intelligence
- B3 Communications conducted competitive research and analysis for Valdero, a privately held enterprise software company, to gain market intelligence and position Valdero appropriately within the supply chain market. Learn More
Market Leadership
- B3 Communications leveraged public relations activities to create a new market segment, build awareness of the market, and establish leadership for marketing automation software company, Rubric, and successfully positioned the company for acquisition by Broadbase. Learn More
Perceptual Audit
- B3 Communications conducted an extensive perceptual audit for publicly held enterprise software company, Broadbase, to assess corporate and product messages and address inconsistencies in internal perception and external communication. Learn More
