Writing

Alane Bowling

Alane Bowling specializes in public relations and marketing writing and editing. She has over 20 years writing and marketing experience. As part of the B3 team, Alane is responsible for delivering the right message in our clients' marketing materials for use in print, email, and on the web.

Alane's writing experience includes press releases, customer success stories, speaking abstracts, contributed articles, corporate backgrounders, and newsletters. Her expertise is in writing concise, effective copy for web sites, product packaging and data sheets, print and web advertising, and direct mail materials. Alane also has managed marketing projects such as new product launches; advertising and PR campaigns; print, video, and CD collateral; direct mail; channel promotions; and trade shows.

Prior to her work with B3 Communications, Alane’s clients included Cogent Medicine, Contour Modeling, Heart Bar Ranch Music, Intuit, Kathleen Elliot Glass Art, Listen.com, Macromedia, Mattel Interactive, Motion Works USA, Palm Computing, Pinnacle Systems, Red Sky Interactive, and Supplybase/i2. She also worked for almost 10 years on staff at Macromedia and before that at Ziff-Davis Publishing.

In addition to writing about enterprise software, Alane volunteers with Rebuilding Together San Francisco, a non-profit dedicated to home safety and renovation for the elderly and disabled. While she writes press releases and other marketing materials for RTSF, Alane also participates as a hands-on worker during the annual Rebuilding Together weekend.

Alane has a Bachelor's degree in Romance Languages from the University of Arizona in Tucson and a Master's degree in International Marketing from the American Graduate School of International Management (Thunderbird) in Glendale, Arizona.